OK, we have finally selected a logo.
Wow that took longer than expected but the outcome was worth the effort.
The new coinr brand concepts and logos look great and will hopefully be a visual identity we can grow into and adapt while retaining long term integrity and awareness with our stakeholders including –
- the coinr internal team aka ‘staff’ although we probably need a neat nickname to capture who we are and how we see our role (note to self for future blog post)
- prospects and customers
- partners who do products and services for integration as well as distribution
- investors such as founders, staffs on incentives, angels and maybe more
- community – a wider group we can’t discuss yet without giving away our strategy
Here is a little bit of the thinking about why we went to so much trouble and a little more about how we got there to build on previous posts.
They will be used in
- app stores for Apple (iOS on iPhone and iPad, OSX for Macs), Google (Android on a range of manufacturers handsets), RIM (Blackberry) and probably others
- app icons and folder icons on mobile phone handsets
- our website and also powering white label sites
- referral and integration partner sites and material
- business cards and the usual stationery (although we are shunning this at the moment)
- payment cards and tokens that are alternatives to cards
- stores and other outlets where our payment cards will be presented
- other premises where coinr adds value in specific areas (can’t talk about this too much just now)
- presentations (although we are shunning these too at the moment)
- tshirts and other materials eventually
- probably lots of other places we haven’t thought of yet (e.g. I met a guy the other day that had the old multi-layer Apple logo tattooed on his chest over his heart)
We ended up doing face to face interviews and discussions with around 30 people. From 10 to 82 years old with a concentration around 15 to 45.
A broad selection of nationalities were explicitly consulted including those from Australia, Thailand, mainland China, Singapore, Hong Kong, Tibet, Laos, France, India, USA, UK and more.
A broad range of economic groups were considered too, same goes for education levels.
Interestingly the actual short lists didn’t change once the initial 20 or so votes were received, it only became (slightly) more pronounced.